How to set a fundraising goal (and why it matters)

How much do you want to raise? Your answer greatly affects your fundraiser's success!

You might think you want to set your fundraising goal as high as possible — after all, more is better, right? But before you launch a fundraiser with the biggest number, think about how the right fundraising goal influences your success.

Too big = Impossible to reach

We want you to dream big! But when you set a fundraising goal much higher than what you need, you run the risk of discouraging your team. 

For example, if you usually raise $10,000 for the season and suddenly push your team to raise $50,000, it might feel too challenging to attain. When your team feels it's impossible, many might think, "Why bother?"

Too small = Limiting your potential

On the other hand, a small goal might feel very attainable and worth chasing. If you need $500, maybe that's all you ask for.

A too-small goal can also discourage your team from trying. You'll hit it quickly — and then, again, "Why bother?" If you don't push your team enough, you miss out on ways to grow.

What's a good goal?

Too big, too small...so what's just right? A strong fundraising goal should:

1. Cover your specific funding needs after accounting for any costs
2. Include a "stretch goal" about 25% beyond your basic needs
3. Represent a number close to previous fundraisers but high enough to encourage hard work

For example, you've raised $7,000 each of the past two years for new team equipment. It's time to raise again, so you set your goal ahead of running a fundraiser:

• Start at $7,000.
• Most product fundraisers take at least 50% of your total. FunditForward gives you 70% of what you raise, so your goal moves to $10,000.
• Maybe you want a nicer set of equipment? Stretch your goal by 25% to $12,500.

Even if you fall just a little short, you motivate your team to reach higher and achieve more. That's a win!

Need more help setting goals?

Check out our FunditForward calculator to help you set your best goal!